Internet Marketing Strategy & Analysis

Ask any married couple and they will tell you that their relationship “takes work.” The same principle goes for the relationship you build with your constituents – and like any good husband, you must first understand your wife and her behaviors before you begin to address her challenges, or worse, throw money at her problems.

is7 embraces the concept of truly understanding your users, and as a partner of is7, your organization will gain:
» Reports on industry benchmarks and analysis of how your
program is performing comparatively in the online space
» Creation of a customized benchmark plan based on your
organization’s past performance and anticipated future outcomes based on goals and new program initiatives
» Ongoing program analysis, results analysis and
recommendations for testing and improvement
» Recommendations for an ongoing and comprehensive
strategic plan
» Interactive initiatives to meet fundraising and acquisition
goals, plus innovative ways to make viral campaigns work for you
» Creative review and recommendations for continued
enhancement of website usability, functionality, fundraising and communication effectiveness
» Regular meetings to review and improve program
performance, projected metrics, develop new campaigns projects and other needs as they are identified
» A choice of over 40 online reports which include heatmaps,
demonstrating click patterns, recurring giver file analysis, eMail reviews, income and program trends, and more