Search Engine Marketing & Search Engine Optimization
Search Engine Marketing (SEM) and Search Engine Optimization (SEO) have become increasingly prevalent forces within the online space. is7’s team of strategists, media buyers and implementers will give your brand the edge needed to stay top-of-mind through paid and natural searches, link creation on partnership sites and by building a presence within the most pertinent advertising mediums.
Natural Search
The Natural Search services are aimed at improving and sustaining organic rankings for keyword clusters specific to your campaign. These include:
» Registration: Acquiring, setting up and registering domains across major search engines
» Research: Keyword research and establishing achievable ranking goals as well as timelines and related lifecycle SEO planning
» SEO: Optimizing each page of a website to target a key term or keyword clusters
» Link Building: Purchasing link ads to gain link popularity and acquiring links through paid and internal building services
Advertising
Online advertising campaigns can increase visibility, cater to niche markets, and ensure reliable tracking. Our services for this approach cover:
» SEM / PPC: Pay-Per-Click advertising allows you to target keywords and phrases to attract the most relevant users
» Media Buying: Special nonprofit rates are negotiated with major ad networks both on and offline. Our team will recommend ad venues, develop creative, manage testing and report on the efforts that work best within your budget and goals
Conversion Optimization, Testing and Metrics
Optimizing each element across the conversion funnel is key to maximizing ROI for your organization. In order to achieve the highest performing campaigns, our team is dedicated to:
» Conversion Rate Optimization: Performing A/B and multivariable testing
» Usability: Conducting research to improve user flows and overall ease of information access for end users
» Adsense Metrics: Built into PPC programs including conversion tracking
» Multiview Marketing Metrics: Reports produced based on any other online media buy advertisements
