Nonprofit Communications

Nonprofit communications is an art that many attempt, but few master. Pure innovation and appreciation for new technologies, combined with over 40 years of experience in direct response initiatives has formed the basis for is7’s proven success within the online space.

is7’s nonprofit communication strategies enable you to first identify your key audiences and calls to action. From there, a highly usable design will be established that is response-based, and targeted to your identified audiences.

Guidance from is7’s nonprofit communication strategists will enable nonprofit organizations to:

» Create eAppeals which tell compelling stories of need and opportunity — and make it easy to give to make a difference, or become members or advocates of your organization
» Formulate eNewsletters which focus on results – providing proof to donors and friends that a dollar given is a dollar well spent
» Speak to recurring donors in a way that appreciates their support while simultaneously influencing
additional gifts and the viral spread of programs
» Develop welcome series that build relationships with newly acquired individuals
» Motivate one-time donors to give the important second gift
» Establish lapsed and reactivation campaigns
» Gain monthly support through eMails, building the financial foundation for online success

For profit industries will gain a successful approach for:

» Developing eMails that showcase fast paths to purchase, encouraging immediate action
» Designing eNewsletters which build loyalty and interest through rewards programs, special insights or invitations, and sale opportunities
» Developing welcome series that build relationships with newly acquired individuals
» Upselling individuals based on past actions and purchases
» Creating and refining lapsed and reactivation campaigns