Donor Acquisition Strategies
The facts can be alarming. Twenty percent of most online eMail files decrease naturally from year to year.
Whether you are with a nascent organization trying to make a name for yourself, attempting to widen your appeal to new audiences, or simply aiming to increase your file growth month over month, is7 will provide you with a donor acquisition strategy that will bring interested constituents flooding into your database.
is7 is the industry leader in placing your brand in front of those that have the highest propensity to convert into active donors and advocates of your cause. Contact us to get jumpstart your acquisition campaign today.
Social Media & Viral
There are a multitude of venues that serve as a hub for those interested in your cause. Our mission is to seek out the groups that currently demonstrate such an interest, and create spaces in these areas that tell your story and give visitors a reason to take action. Learn more about the strategy, design, and execution behind is7’s social media approach.
MultiView Marketing
Pinpointing those that have an affinity for your cause is the key to success in acquisition campaigns. is7 creates strategic partnerships with sites that provide messages to audiences most receptive to your offer. From display ads, to reward programs and affiliate advertising, is7 will develop the plan that will best fit your budget and acquisition needs. Find out how to start your program.
Mobile
This budding technology has proven to be useful in event marketing for both gaining smaller donations and acquiring new names. When tackled in the appropriate setting, this new media form can inspire users to take immediate action. Discover how your organization can capitalize on this compelling medium.
Search Engine Marketing
Our team of experts will create and optimize ads, keywords and landing pages that will garner clickthroughs from those specifically interested in your cause. Vigorous testing and strategic analysis of results will launch your Pay-Per-Click program into a highly successful and integral portion of your overall acquisition and revenue generating strategy.
Partnership Marketing
Identifying organizations affiliated with your cause can boost your ability to reach large groups of people predisposed to adopting your cause as their own passion. is7 works hand in hand with you to determine the most valuable cross promotion and back-linking opportunities possible.
