Understanding LifeValue®

The LifeValue discipline of understanding, prediction, selection and control is the process by which an organization will create the highest value by (1) investing its resources in interaction with identified groups that have the highest LifeValue and (2) maximizing that value by implementing a LifeValue driven strategic plan for each group.

This discipline is not based on one-time or short term financial analysis, but rather on long-term strategic projections about how value will be created for specifically targeted groups each year in a 5 year plan. A comprehensive LifeValue Strategic Plan maximizes current income with the groups and marketing initiatives that provide the foundation for the production of the highest possible income in succeeding years.

The primary focus of LifeValue Fundraising is to understand how high LifeValue is developed and sustained with different kinds of people within a specific marketing or fundraising context. The key to this methodology is to understand the future LifeValue of every constituent and to create a strategic plan which shapes the interaction between the organization and the constituent to develop the highest possible LifeValue.