Viral Widgets & Their Place in Online Fundraising Campaigns
T.D. Jakes’ Before You Do Book Launch Widget
» Widget serves as the video design element on the homepage
» Allows visitors to view various videos in one space, and add the widget to their personal sites – straight from the homepage
» Layout helps serve the organization by making multi-media and viral elements easily accessible to all visitors
» You can view the widget on www.beforeyoudo.com
Mothers Against Drunk Driving (MADD) Event Widget
The Walk Like MADD widget was displayed on every walker’s personal page within Convio, and available to copy and paste within the user’s social networks, personal sites and blogs. A walker’s friends and family had the opportunity to donate to support the walker, join the walker’s team, or add the event to their calendar so that they would be able to attend the walk in their area. This widget drove nearly 10% of the total site traffic, and contributed in raising over $1,000 in donations within the first month.
Within the FIRST MONTH:
» MySpace, Facebook and interactive widget drove over 2,500 people to the main site
» Over $1,000 in donations received
» Average gift surpassed average offline gift donation
CURE International Sign-A-Cast Viral Acquisition Widget
In order to drive brand awareness and gain names for CURE’s file, is7 designed and implemented a widget that presented a compelling video about CURE’s efforts, and an opportunity to sign a cast for a child. When the user “signed the cast,” they were asked for their eMail address. In return, the signed cast was donated to a child suffering from clubfoot. This widget, in conjunction with other viral efforts, helped to more than triple projected acquisition numbers within the first 7 months of launching.
Results:
» Name acquisition grew tenfold in the first month
» Online income increased 1,500% compared to all money previously raised in the first 75 days after
re-launch
» Name acquisition through Sign-A-Cast continues to fuel program growth, 18 months after strategy launch
Liberty Legal Institute “Don’t Tear Me Down” Campaign Using Widget Tool
In just 2 months after site launch:
» The organization surpassed their total goal of signatures by over 118,000 new names
» 59% of total unique site visitors signed the petition of support
» 51% of the users that signed the petition opted-in to receive future emails from the organization – gaining over 60,300 new eMail registrants
» Over 23,000 people became Facebook Fans
» Almost 1.5 million video views on YouTube
During the five day media campaign, the medium drove over 37% of the total traffic to the site, emphasizing the impact of multi-channel messaging.
