T.D. Jakes Enterprises Interactive Elements

Bishop T.D. Jakes is not only the pastor of one of America’s great mega-churches, he is also a social entrepreneur, playwright, filmmaker, and bestselling author. is7 has been privileged to handle the creative for his commercial work, T.D. Jakes Enterprises.

Challenge:

As the leader of many initiatives in the entertainment and faith sectors, Bishop Jakes found that his constituents were finding it difficult to locate the resources they were seeking on his sites.

Many sought to engage with the Bishop one-on-one to gain a deeper understanding of how God’s message applied to their lives. Others wanted to discover more about his insights and explore his concepts in greater detail. More still were looking to find information about his new books and movies.

Bishop Jakes strove to create an interactive experience throughout all of his online messages. He aimed to incorporate social networking, blogging, and video into his sites for viral promotion.

Solution:

Strategic direction was provided to determine the paths each user would take depending on their end goal. Ultimately, a unified landing page was created, showcasing the various sites hosted by the Bishop.

» Incorporating an API, is7 built a blog within WordPress, allowing constituents to be automatically
uploaded into the back-end database
» A highly intuitive website was created, utilizing the best of Web 2.0 to create an interactive community around the themes of T.D. Jakes’ book
» is7 also created “Before You Do TV” for streaming video updates that aligned with messaging. This “TV” piece was built as a viral widget that could be added to various other websites and social networks by the end user
» Design and implementation of another book microsite, RepositionYourself.com, aimed solely at
garnering book sales

Results:

» Unified chooser homepage tied multiple T.D. Jakes brands together, streamlining efforts to easily direct visitors to the site that they were seeking out
» The T.D. Jakes blog was amazingly successful, providing direct interaction between the Bishop and his constituents. At times, a single posting from the Bishop has gained over 1,000 comments from visitors, thereby opening these individuals up for future communication once uploaded into the backend database
» Before You Do TV became a popular viral element, and continues to push fresh video to users across multiple sites and social networks
» RepositionYourself.com drove Jakes’ book to become a New York Times Bestseller!