http://www.is7.com/post/what-is-the-value-of-a-name/ Nonprofit Marketing Strategy: We are nonprofit fundraising professionals. Online strategy for websites, email campaigns, social media, SEO and much more. Interactive solutions to meet your needs. Tue, 20 Jul 2010 16:13:56 -0400 http://wordpress.org/?v=2.8.4 hourly 1 http://www.is7.com/post/what-is-the-value-of-a-name/comment-page-1/#comment-36 Anjolie Thu, 18 Feb 2010 14:55:47 +0000 http://www.is7.com/?p=843#comment-36 This is a great metric to use when analyzing programs. You have to look at long term value of your file. I've found in many programs that 2 step acquisition process - getting the name first then activating the names for donations works extremely well. This is a great metric to use when analyzing programs. You have to look at long term value of your file. I’ve found in many programs that 2 step acquisition process – getting the name first then activating the names for donations works extremely well.

]]>