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Great Non-profit Twitter Update
We don’t work in Chile & aren’t involved in relief efforts, but here are ways you can help http://bit.ly/bzggc9 (via @LivingGodsDream) #fb
The above twitter update was posted by Compassion International on March 1. I think it is a great twitter update for a variety of reasons:
1. Your non-profit doesn’t have to do everything everywhere
I’m glad that some organizations don’t suffer from the Superman syndrome. Compassion doesn’t have ministries in Chile, and they are not asking for donations to Chile specific efforts. That is refreshing and honest.
2. Your non-profit can succeed by promoting other organizations
How refreshing to think that Compassion trusts their Provider and His people to not run out of donation dollars by giving to other organizations who are helping meet a very large and very current need. Compassion doesn’t seem threatened by the promotion of other non-profits.
3. Your non-profit doesn’t even need original content
If you notice this twitter update is actually a “retweet” from another user, LivingGodsDream. Compassion is just promoting some one else and their organization. Why? Because people are in need and donors may want to help through Compassion International. Problem: Compassion doesn’t work in Chile and shouldn’t (legally can’t) ask for donations to a project they don’t support right now. Solution: redirect giving, caring people to another site where they can easily give.
3. Your non-profit doesn’t have to close doors
The above twitter update doesn’t state that Compassion International will never work in Chile. It just states that they don’t now and aren’t currently involved in the relief efforts. I can imagine that if in the future there is a need and a way to partner with ministries in Chile, that Compassion might do just that.
What do you think?
Does this type of twitter update seem honest, true, and transparent; or cleverly marketed according to social media best practices? Please leave us a comment below.
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